Featured Collaborations

What's Hot on Socials

The Collabs, Campaigns & Culture Moments That Are Running the Internet

If you've scrolled for even 20 seconds this week, you've probably realized one thing: the internet is moving FAST.

Brands are no longer just selling products, they're creating moments, sparking conversations, and engineering the kind of cultural buzz that makes you say, "Okay… I need that."

Let's break down what's trending, why it's blowing up, and what it means for brands in 2025.

1. SKIMS x The North Face: Cozy, Viral, Unstoppable

When SKIMS enters the chat, the internet stops. When SKIMS meets The North Face, the internet starts planning imaginary ski trips.

This collab blends two powerhouses: Performance outdoor wear + celebrity-powered minimalism. Technical puffers + snatched silhouettes.

Why it's trending:

  • It nails the function + fashion formula
  • It's the new "quiet flex" of winter
  • The content is chef's kiss: snowy sets, cozy textures, and that signature SKIMS energy

2. Tiffany & Co x Gabrielle Union: Luxury Meets Legacy

Tiffany partnering with Gabrielle Union feels like one of those meant-to-be brand moments. She's timeless, elegant, and has a cultural resonance that aligns perfectly with Tiffany's modern rebrand.

Why it's trending:

  • It's aspirational without feeling out of touch
  • Gabrielle Union = cultural relevance + trust + glamour
  • Editorial-style campaign videos are dominating TikTok "moodboard" edits

3. Antonela Roccuzzo x Stanley: The Mom-Influencer Olympics

As if the Stanley Cup wasn't already a cultural phenomenon, they teamed up with Antonela Roccuzzo (aka Lionel Messi's wife, aka the quiet powerhouse of international lifestyle content).

Why it's trending:

  • It taps into the global family lifestyle aesthetic
  • Antonela's influence is subtle but massive
  • Stanley continues proving they understand community-driven branding better than almost anyone

A hydration bottle… as an IT-girl accessory? Absolutely yes.

4. MAC Cosmetics x Chappell Roan: The Alt-Pop Beauty Era

Chappell Roan is having her moment: pink, camp, unapologetic, pop-princess realness. MAC choosing her as a campaign face? Genius.

Why it's trending:

  • Gen Z wants personality, not perfection
  • The campaign is theatrical, emotional, and filled with character
  • Makeup with an identity, not just a shade

This collab screams: "Be loud. Be different. Be seen."

5. Starbucks Red Cup Season: The Internet's Official Holiday Kick-Off

Every November, the Starbucks Red Cup returns like the Mariah Carey of brand campaigns. It's predictable. It's nostalgic. And every year… it still dominates social.

Why it works:

  • It triggers collective holiday nostalgia
  • User-generated content does the marketing for them
  • The drops + freebies create fan-level hype

Starbucks doesn't run a holiday campaign, they run a seasonal cultural reset.

6. Summer Fridays x GAP x Barbie Ferreira: Unexpected, Clean-Girl Meets Cozy

Three worlds collided and somehow made total sense: Summer Fridays' clean-aesthetic skincare, GAP's iconic American basics, and Barbie Ferreira's bold, authentic creative direction.

Why it's viral:

  • It's the perfect beauty x fashion x personality formula
  • The products are photogenic (GAP-blue glaze packaging = genius)
  • Barbie Ferreira brings inclusivity and edge

This is the collab every brand strategist wishes they came up with.

7. Pantone Declares "Cloud Dancer" Colour of the Year: Soft Luxury Reloaded

Pantone said: We're entering our softness era.

"Cloud Dancer" is a creamy, airy white that screams: Quiet luxury, minimalist moodboards, and elevated, calm living.

Why brands care:

  • Colour-of-the-Year dictates packaging, fashion, interiors, and branding aesthetics for MONTHS
  • It's a cheat code for looking "current"
  • Social feeds are already filling with Cloud-Dancer palettes and brand mockups

8. Beis x Chipotle: The Collab Nobody Asked For but Everyone Loves

At first glance, it sounds wild. A travel brand… and a fast-casual burrito chain? And yet — it WORKS.

Why?

  • It leans unapologetically into humor
  • It taps into the delulu marketing era (unexpected + unhinged = viral)
  • The internet loves cross-over chaos when it's self-aware

Brands that don't take themselves too seriously? We're here for it.

9. SKIMS x Cactus Plant Flea Market: Streetwear Meets Shapewear

SKIMS is back again because they refuse to give the algorithm a break. This time, they tapped Cactus Plant Flea Market, known for graffiti-style streetwear and playful surrealism.

Why it's popping off:

  • It merges two HUGE internet aesthetics: street culture + clean girl
  • The silhouettes are fun, sporty, and wearable
  • CPFM's cult following = guaranteed TikTok buzz

This is how you create a collab that both fashion kids and cozy-girl shoppers can obsess over.

Final Takeaway: What This Means for Brands in 2025

The hottest campaigns right now share the same DNA:

Unexpected pairings. Emotional storytelling. Aesthetic-driven content. Cultural alignment.

If you want to win in today's social landscape, learn from these moments:

  • Collaborate sideways, not just upward
  • Tap personalities, not just influencers
  • Build universes, not just ads
  • Lean into humour, softness, and storytelling
  • Create moments people want to screenshot

Social media isn't just where brands show up — it's where brands are made.